This 15th August, freedom of ‘tweets’ set a new standard in social media marketing for television movie premieres. No surprise then that this achievement was spearheaded by the Star Movies team. When the occasion is as spectacular as the premier of The Wolverine, the campaign needs to be equally path breaking, if not more. That’s exactly what the Star Movies twitter campaign achieved with hashtags [HASHTAG]#IAmWolverine[/HASHTAG] and [HASHTAG]#WolverineOnStarMovies[/HASHTAG].
Star Movies emerged as a numero uno English movie channel, leading with 119 TVT’s- the highest TVT ratings this month. (TAM All India 1 Mn+, CS 15+ AB, 9 pm Premieres). Surpassing tough competition from Hollywood premieres of other English movie channels, the channel garnered a relative share of 24% not only retaining the No. 1 position in the category but also leaving the competition far away with a huge gap. (TAM All India 1 Mn+, CS 15+ AB, Wk 33 2014)
Star Movies sets a new benchmark with its leadership | Indian Television Dot Com
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