In a first-of-its-kind move for Hindi general entertainment channels, genre leader Star Plus is upping the ante further by taking its original programming as early as 5 pm.
The channel already boasts the maximum hours of original programming from 6 pm till 11 pm, from Monday to Saturday. At 11 pm, it now airs the repeat episode of ‘Yeh Hai Mohabbatein’.
Starting 26 January, the channel will add one more hour of original programming to its weekday line-up. It is shifting the 10.30 pm soap ‘Veera’ to the new 5 pm slot while the 6 pm show ‘Iss Pyaar Ko Kya Naam Doon’ moves up to 5:30 pm.
The cooking reality show ‘Masterchef India’, which the channel is launching on 26 January at 10.30 pm, will also have its repeat at 6 pm. The series will run for about 10 weeks.
Read more at: http://www.televisionpost.com/television/star-plus-original-programming-to-begin-at-5-pm-on-weekdays/ | TelevisionPost.com
The channel already boasts the maximum hours of original programming from 6 pm till 11 pm, from Monday to Saturday. At 11 pm, it now airs the repeat episode of ‘Yeh Hai Mohabbatein’.
Starting 26 January, the channel will add one more hour of original programming to its weekday line-up. It is shifting the 10.30 pm soap ‘Veera’ to the new 5 pm slot while the 6 pm show ‘Iss Pyaar Ko Kya Naam Doon’ moves up to 5:30 pm.
The cooking reality show ‘Masterchef India’, which the channel is launching on 26 January at 10.30 pm, will also have its repeat at 6 pm. The series will run for about 10 weeks.
Read more at: http://www.televisionpost.com/television/star-plus-original-programming-to-begin-at-5-pm-on-weekdays/ | TelevisionPost.com