Star promotes Hotstar in Kerala with Mohan Lal as brand ambassador

[Deepu]

Star India’s OTT video platform Hotstar has launched a multi-media campaign featuring brand ambassador Malayalam superstar Mohan Lal. The move is aimed at reaching out to the platform’s Malayalam-speaking users and fans. The six-week campaign featuring Mohan Lal will run across TV, print, outdoor and digital. Hotstar provides over 80,000 hours of entertainment content in eight Indian languages including more than 4,000 hours of Malayalam content, which include a large collection of the latest and classic Malayalam movies and popular TV shows.

Read more at: http://www.televisionpost.com/technology/star-promotes-hotstar-in-kerala-with-mohan-lal-as-brand-ambassador/ | TelevisionPost.com

 

[scorpionking76]

He was the brand ambassador for T(S as well couple of years back, now promoting hotstar. Great star value for both

 

[Technoglitch]

Hotstar is being promoted in all the channels owned by star.

 

[IndianMascot]

They could have used him in ROI too by making some ad out of Company movie

 

[DashMajor]

So STAR utilizing Tata Sky's contact for Hotstar

 

[IndianMascot]