With the third phase of digital addressable system (DAS) expected to be implemented by 1 January 2016, the single biggest challenge facing the government and stakeholders is the dire shortage of set top boxes (STBs).
A senior Information and Broadcasting Ministry source told Indiantelevision.com that the main hurdle was that very few manufacturers were coming forward with proposals despite the government support to the Make in India programme.
This issue and the problem of adequate publicity about the benefits of DAS perplexed those who attended the tenth Task Force meeting on DAS held on 17 August under the chairmanship of Additional Secretary J S Mathur.
Indian Television Dot Com | STB shortage, lack of awareness continue to plague DAS implementation, DD & AIR to help in publicity
A senior Information and Broadcasting Ministry source told Indiantelevision.com that the main hurdle was that very few manufacturers were coming forward with proposals despite the government support to the Make in India programme.
This issue and the problem of adequate publicity about the benefits of DAS perplexed those who attended the tenth Task Force meeting on DAS held on 17 August under the chairmanship of Additional Secretary J S Mathur.
Indian Television Dot Com | STB shortage, lack of awareness continue to plague DAS implementation, DD & AIR to help in publicity
