The crowded Tamil news space will see a new player in Cauvery News, which is slated for its official launch on 21 August.
The free-to-air (FTA) channel is promoted by S Elangovan, the promoter of Cauvery Power Trading Chennai, Elango Industries, Kaveri Gas Power, Cauvery Solar Power and Cauvery Power Generation Chennai.
The channel has already secured a new licence from the Ministry of Information & Broadcasting (MIB). However, it is waiting for uplinking and downlinking papers to begin full-fledged transmission.
“We have received the licence from the MIB. However, we are still awaiting uplinking and downlinking papers. Once we receive that in a week or so, we will begin test transmission, followed by official launch on 21 August,” Cauvery News head sales and marketing C Om Prasad told TelevisionPost.com.
Cauvery News has already secured a distribution deal with Tamil Nadu’s biggest multi-system operator (MSO) Arasu Cable TV Corporation. It is also in talks with direct-to-home (DTH) operators Tata Sky and Airtel Digital TV for a carriage deal.
The channel will not be available on South India’s leading DTH player Sun Direct since the latter’s carriage fee rate is prohibitive, Prasad said. The channel, which has 140 people in the editorial team, is already live on digital platforms. Rajesh Sundaram is the news director of the channel, while Sreekumar and Arvind Kumar are input and output editors respectively.
Read more at: http://www.televisionpost.com/television/tamil-news-channel-cauvery-news-to-launch-on-21-aug/ | TelevisionPost.com
The free-to-air (FTA) channel is promoted by S Elangovan, the promoter of Cauvery Power Trading Chennai, Elango Industries, Kaveri Gas Power, Cauvery Solar Power and Cauvery Power Generation Chennai.
The channel has already secured a new licence from the Ministry of Information & Broadcasting (MIB). However, it is waiting for uplinking and downlinking papers to begin full-fledged transmission.
“We have received the licence from the MIB. However, we are still awaiting uplinking and downlinking papers. Once we receive that in a week or so, we will begin test transmission, followed by official launch on 21 August,” Cauvery News head sales and marketing C Om Prasad told TelevisionPost.com.
Cauvery News has already secured a distribution deal with Tamil Nadu’s biggest multi-system operator (MSO) Arasu Cable TV Corporation. It is also in talks with direct-to-home (DTH) operators Tata Sky and Airtel Digital TV for a carriage deal.
The channel will not be available on South India’s leading DTH player Sun Direct since the latter’s carriage fee rate is prohibitive, Prasad said. The channel, which has 140 people in the editorial team, is already live on digital platforms. Rajesh Sundaram is the news director of the channel, while Sreekumar and Arvind Kumar are input and output editors respectively.
Read more at: http://www.televisionpost.com/television/tamil-news-channel-cauvery-news-to-launch-on-21-aug/ | TelevisionPost.com
