IndianMascot
Core Member
Come January, multi system and DTH operators will have to ensure that a la carte rate of a pay channel should not be more than twice the price at which it is offered wholesale.
Broadcasting regulator TRAI has come out with a notification according to which the a la carte rate of pay channels shall also not exceed three times the ascribed value of the pay channel in the bouquet.
The new conditions will be applicable from January 1, 2014, as Multi System Operators (MSOs), DTH and other service providers have been given time to adjust their pricing, a senior TRAI official said.
The new conditions are applicable to MSOs, DTH operators and also Internet Protocol service provider or HITS operators which provide broadcasting or cable services using a digital addressable system, the official said.
Explaining the conditions, the official said that wholesale price refers to the price at which the channels are offered by broadcasters to MSOs and DTH operators.

