Tata DoCoMo is the global leader in the telecom sector on Facebook. It scored 77 in August and has consistently topping the rankings since Unmetric began in June 2011. Idea remains the second best performing telecom brand in the world on Facebook with a score of 58. Surprisingly Aircel, India's seventh largest Telecom Player, is the third best performing brand with a score of 53.
In the US, AT&T, Verizon and T-Mobile scored 55, 54 and 51, respectively, for their Facebook performance in August 2012.
On Twitter, the Indian telecom brands proved to be remarkably active at providing the platform as a customer support channel.
In August 2012, Indian telecom brands replied to over 9,100 tweets compared with US brands which replied to just over 2,000 tweets.
Airtel is the leading telecom brand on Twitter, replying to over 5,130 tweets in an average of 58 minutes per tweet. Vodafone India also uses its Twitter account for customer service, replying to nearly 3,000 tweets but takes over 11 hours to reply to tweets.
Sprint, the No.3 telecom brand in the US, replied to tweets marginally quicker, in an average of 57 minutes but only replied a total of 1,006 times.