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Tata Sky had presently carry around 200 channels from Insat 4A satellite with 12 transponders. The additional transponders, which are expected between 8-10, on GSAT-10, will be able to carry 100 to 180 channels, depending on the compression rates at which the channels are beamed from Broadcaster. (one transponder can carry around 20 standard definition channels or 10-11 high definition channels).
The immediate benefit will be the increase in number of channels for the Tamil Nadu and Kerala markets.
Tata Sky MD and CEO Harit Nagpal says, “We were never on the backfoot in most of the markets because of the space crunch. We did have to make a choice of whether to spread the content gap across the country or in a few states. So, we had chosen to concentrate our content gap on the two states of Tamil Nadu and Kerala. That is because the difference between the number of regional channels needed in these two states and what we could have offered then was large to bridge. We were already strong in the other states. We can now stop making the trade-off and compete at par in these two major markets as well.”
Apart from the regional markets of Tamil Nadu and Kerala, Tata Sky will also line up more of its Active (value-added) channels and regional channels for other markets. As Devendra Parulekar, Partner, Ernst & Young, points out, “Regional channels for DTH players will become crucial for a level-playing field because that remains one of the biggest USPs of cable providers.”
The immediate benefit will be the increase in number of channels for the Tamil Nadu and Kerala markets.
Tata Sky MD and CEO Harit Nagpal says, “We were never on the backfoot in most of the markets because of the space crunch. We did have to make a choice of whether to spread the content gap across the country or in a few states. So, we had chosen to concentrate our content gap on the two states of Tamil Nadu and Kerala. That is because the difference between the number of regional channels needed in these two states and what we could have offered then was large to bridge. We were already strong in the other states. We can now stop making the trade-off and compete at par in these two major markets as well.”
Apart from the regional markets of Tamil Nadu and Kerala, Tata Sky will also line up more of its Active (value-added) channels and regional channels for other markets. As Devendra Parulekar, Partner, Ernst & Young, points out, “Regional channels for DTH players will become crucial for a level-playing field because that remains one of the biggest USPs of cable providers.”
