Manager - Brand Marketing - (18000371)
Description
Purpose of the Role: Developing the communications strategies for the brand and delivering the same through ATL and BTL Campaigns
Key Responsibility Area-
- Drive both Business and Brand Metrics as per the Annual Marketing Plans
- Ensure Partner Ownership and Engagement
- Drive cost, process and operational efficiencies
- Timely delivery of all creative to relevant stakeholders
Job Specification -
- Conceptualization, planning and execution of ATL Campaigns
- Understanding consumer research and applying to customer communication
- Drive Agency Ownership across Creative, Media & Research Partners
- Development of Collaterals and POS elements to help promote the range of products
- Identifying regional/marketing priorities and opportunities to create comprehensive marketing initiatives to achieve identified objectives
- Analyze brand performance, brand competitiveness, and product trends in the marketplace and develops strategies based on research and analysis.
- Develop metrics for tracking the performance of the brand and products. Track competition activity in the product segment
Education - MBA
Experience- 2 to 5 Years
Qualifications
Education - MBA
Experience - 2 to 5 Years
Office Location
: IN-MH-Mumbai
Office Location
: Mumbai
Job
: Manager - Brand Marketing
Region
: Corporate
Apply online link https://recruitment.tatasky.com/car...tal=101430233&reqNo=15040&isOnLogoutPage=true
Description
Purpose of the Role: Developing the communications strategies for the brand and delivering the same through ATL and BTL Campaigns
Key Responsibility Area-
- Drive both Business and Brand Metrics as per the Annual Marketing Plans
- Ensure Partner Ownership and Engagement
- Drive cost, process and operational efficiencies
- Timely delivery of all creative to relevant stakeholders
Job Specification -
- Conceptualization, planning and execution of ATL Campaigns
- Understanding consumer research and applying to customer communication
- Drive Agency Ownership across Creative, Media & Research Partners
- Development of Collaterals and POS elements to help promote the range of products
- Identifying regional/marketing priorities and opportunities to create comprehensive marketing initiatives to achieve identified objectives
- Analyze brand performance, brand competitiveness, and product trends in the marketplace and develops strategies based on research and analysis.
- Develop metrics for tracking the performance of the brand and products. Track competition activity in the product segment
Education - MBA
Experience- 2 to 5 Years
Qualifications
Education - MBA
Experience - 2 to 5 Years
Office Location
: IN-MH-Mumbai
Office Location
: Mumbai
Job
: Manager - Brand Marketing
Region
: Corporate
Apply online link https://recruitment.tatasky.com/car...tal=101430233&reqNo=15040&isOnLogoutPage=true
