The cut-throat predatory pricing of mobile call rates, which has weighed on the profitability of telecom companies, may end in 3-5 years, sector regulator Trai Chairman has said.
"Next 3 to 5 years, we are going to see industry margins are under pressure, companies going looking around for cash to tide them over liquidity crisis and three you are going to see consolidation," Telecom Regulatory Authority of India (Trai) Chairman Rahul Khullar told PTI here.
Rather than cutting call charges - which was the theme about two years ago at the height of the price war - telecom operators are now wooing customers with freebies like same amount of talk time for a lower price or more talk time for the same price.
http://timesofindia.indiatimes.com/...-in-three-years-Trai/articleshow/16353110.cms