ZEEL-owned Ten Sports is planning to launch more channels to expand its bouqet. The sportscaster is also considering regional feeds.
Speaking to TelevisionPost.com, Ten Sports Network CEO Rajesh Sethi said, “We have plans to launch other channels, including another HD channel.
Regional feeds are presently being explored.
This would depend on two factors, namely popularity of the sport in the specific region and advertiser interest.
We already have WWE in Hindi on Zee Cinema, which has been hugely received.” Sethi noted that sport is driven by its viewers.
“Regional/Hindi feeds have seen a significant amount of interest.
Based on market research, there is an opportunity for the same in the Indian market and we are continuously experimenting with newer avenues.”
Going forward, the goal will be to consolidate market share and build viewership around other properties.
“UBA is a focus area for us and we believe that through building new properties, we will offer differentiated content and reach out to new audiences,” Sethi said. In the coming year the broadcaster will continue to invest in marketing and programming around key properties.
“We will offer regional-language broadcast, engaging programming and digital initiatives for our viewers and create stickiness around properties.
Basketball, football and other sports have seen immense traction over the last few years, and we have always strived to offer content as per audience requirements.
We have also realised that viewers need to be educated about anything new and we will strive to offer consumable, engaging content and then ramp up with our marketing and programming offerings,” sethi said.
Earlier this year, Ten Sports, following in the footsteps of Star Sports, renamed its channels numerically.
Sethi explained that with the channels bringing across a wide array of sporting action from various parts of the world to viewers, at times it becomes a hurdle to allocate all the premium content on sports-specific channels.
Read more at: Ten Sports’ growth plans | TelevisionPost.com | TelevisionPost.com
Speaking to TelevisionPost.com, Ten Sports Network CEO Rajesh Sethi said, “We have plans to launch other channels, including another HD channel.
Regional feeds are presently being explored.
This would depend on two factors, namely popularity of the sport in the specific region and advertiser interest.
We already have WWE in Hindi on Zee Cinema, which has been hugely received.” Sethi noted that sport is driven by its viewers.
“Regional/Hindi feeds have seen a significant amount of interest.
Based on market research, there is an opportunity for the same in the Indian market and we are continuously experimenting with newer avenues.”
Going forward, the goal will be to consolidate market share and build viewership around other properties.
“UBA is a focus area for us and we believe that through building new properties, we will offer differentiated content and reach out to new audiences,” Sethi said. In the coming year the broadcaster will continue to invest in marketing and programming around key properties.
“We will offer regional-language broadcast, engaging programming and digital initiatives for our viewers and create stickiness around properties.
Basketball, football and other sports have seen immense traction over the last few years, and we have always strived to offer content as per audience requirements.
We have also realised that viewers need to be educated about anything new and we will strive to offer consumable, engaging content and then ramp up with our marketing and programming offerings,” sethi said.
Earlier this year, Ten Sports, following in the footsteps of Star Sports, renamed its channels numerically.
Sethi explained that with the channels bringing across a wide array of sporting action from various parts of the world to viewers, at times it becomes a hurdle to allocate all the premium content on sports-specific channels.
Read more at: Ten Sports’ growth plans | TelevisionPost.com | TelevisionPost.com
