Right now, the nation is moaning about the retirement of Indian cricket great Sachin Tendulkar. Clearly, the focus is on cricket and punters are betting that his farewell test is going to notch up never before heard of ratings.
But wait, here's a channel which is hoping to take the viewership of hockey - another national passion (until cricket took over) - up a few notches as it readies for a blast which is going to hit the air waves in the next 10 days. Ten Sports, which is the official broadcaster of the Hero
Junior Men's Hockey World Cup 2013 says it is going to unleash a promotional blitzkrieg for it.
To be held in Delhi from 6-15 December, it features 16 national teams and will be played out at the Major Dhyanchand National Stadium, New Delhi
Indian Television Dot Com > News Headline >Ten Sports readies to dribble with Junior Hockey World Cup
But wait, here's a channel which is hoping to take the viewership of hockey - another national passion (until cricket took over) - up a few notches as it readies for a blast which is going to hit the air waves in the next 10 days. Ten Sports, which is the official broadcaster of the Hero
Junior Men's Hockey World Cup 2013 says it is going to unleash a promotional blitzkrieg for it.
To be held in Delhi from 6-15 December, it features 16 national teams and will be played out at the Major Dhyanchand National Stadium, New Delhi
Indian Television Dot Com > News Headline >Ten Sports readies to dribble with Junior Hockey World Cup