Technoglitch
Core Member
Flipkart is once again focusing on the web, and the desktop. Industry analysts believe it's a move that is partly the result of co-founder Binny Bansal taking over CEO reins from Sachin Bansal ten days ago, as also due to Amazon gaining mind share thanks to its advances on the web in India.
Over the past few months, India's largest e-commerce company had shifted its attention almost wholly to the mobile app. However its latest communications and advertisements - for its Republic Day sale - mention Online Shopping India Mobile, Cameras, Lifestyle & more Online @ Flipkart.com as prominently as the mobile app.
Rival Amazon has been a big beneficiary of Flipkart's focus on mobile. Over the past few months, the global e-commerce giant edged past Flipkart on the web in terms of traffic, while also narrowing the yawning gap between the two firms on mobile.
It has also been reported by some media that Binny wasn't as enthusiastic about the mobile-only strategy as Sachin was. Reports have also said that most investors and senior management of the company did not want Flipkart to give competitors any chance to chip away at its leadership position.
Mobile platforms contribute to as much as 70% of all e-commerce transactions in India. Myntra became the first big e-commerce company in the world to shut its website - desktop and mobile - to go app-only. However, last month, Myntra brought back its mobile website. Flipkart had also shut its mobile website last year only to bring it back.
On Wednesday, Flipkart separately issued a release quoting internet traffic data firm SimilarWeb saying the company is far ahead of rivals like Amazon and Snapdeal on mobile platforms. The data for December shows Flipkart enjoying a 47% share of visits among the major shopping apps in India. Myntra was in the second position with over 16% share of visits and the combined traffic share of Flipkart and Myntra stood at 63%. Amazon was in the third position with 16%, followed by Snapdeal with 14%.
With a new CEO and strategy, the desktop is back at Flipkart - Times of India
Over the past few months, India's largest e-commerce company had shifted its attention almost wholly to the mobile app. However its latest communications and advertisements - for its Republic Day sale - mention Online Shopping India Mobile, Cameras, Lifestyle & more Online @ Flipkart.com as prominently as the mobile app.
Rival Amazon has been a big beneficiary of Flipkart's focus on mobile. Over the past few months, the global e-commerce giant edged past Flipkart on the web in terms of traffic, while also narrowing the yawning gap between the two firms on mobile.
It has also been reported by some media that Binny wasn't as enthusiastic about the mobile-only strategy as Sachin was. Reports have also said that most investors and senior management of the company did not want Flipkart to give competitors any chance to chip away at its leadership position.
Mobile platforms contribute to as much as 70% of all e-commerce transactions in India. Myntra became the first big e-commerce company in the world to shut its website - desktop and mobile - to go app-only. However, last month, Myntra brought back its mobile website. Flipkart had also shut its mobile website last year only to bring it back.
On Wednesday, Flipkart separately issued a release quoting internet traffic data firm SimilarWeb saying the company is far ahead of rivals like Amazon and Snapdeal on mobile platforms. The data for December shows Flipkart enjoying a 47% share of visits among the major shopping apps in India. Myntra was in the second position with over 16% share of visits and the combined traffic share of Flipkart and Myntra stood at 63%. Amazon was in the third position with 16%, followed by Snapdeal with 14%.
With a new CEO and strategy, the desktop is back at Flipkart - Times of India
