TV viewers in India now much more than all of Europe’s

Devesh

Devesh

Core Member
Television was always big in India. It only got bigger this year — perhaps as big as the entire continent of Europe. BARC India, the country's TV viewership monitoring agency, has increased its estimates for audience size and television penetration, saying the medium now is watched by 780 million citizens in the South Asian nation.

By comparison, Europe has a population of about 745 million. After the update, the homes with a television set in the country have gone up to 183 mil ..

Read more at:
TV India: TV viewers in India now much more than all of Europe’s - The Economic Times
 
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