TV18 is looking to retire the ETV brand from its nine regional news channels in 2017 and bring them under the News18 brand name, thereby making the latter as the mother brand of the network’s news channels.
The only exception so far is the company’s Marathi news channel IBN Lokmat, which is housed under IBN Lokmat News, an equal JV with the Lokmat Group.
Viacom18, the equal JV between TV18 and Viacom, was the first to drop the ETV brand from its regional entertainment channels by rebranding them as Colors in March 2015.
The channels that will be rebranded are ETV Urdu, ETV Uttar Pradesh/Uttarakhand, ETV Madhya Pradesh/Chhattisgarh, ETV Rajasthan, ETV Bihar/Jharkhand, ETV News Bangla, ETV News Odia, ETV News Kannada and ETV News Gujarati.
In their new identity, the channels will be called News18 Urdu, News18 Uttar Pradesh/Uttarakhand, News18 Madhya Pradesh/Chhattisgarh, News18 Rajasthan, News18 Bihar/Jharkhand, News18 Bangla, News18 Odia, News18 Kannada and News18 Gujarati.
The channels that are housed under Panorama Television have got the Ministry of Information & Broadcasting’s (MIB) approval to rebrand the channels.
However, the rebranding will take some time to take effect. “We will be rebranding the regional news channels under the ETV brand as News18.
It won’t happen immediately, but the exercise will be completed this year for sure,” a senior editor with ETV News Network told TelevisionPost.com on condition of anonymity.
Read more at: http://www.televisionpost.com/television/tv18-to-retire-etv-brand-from-its-regional-news-channels-news18-to-be-mother-brand/ | TelevisionPost.com
The only exception so far is the company’s Marathi news channel IBN Lokmat, which is housed under IBN Lokmat News, an equal JV with the Lokmat Group.
Viacom18, the equal JV between TV18 and Viacom, was the first to drop the ETV brand from its regional entertainment channels by rebranding them as Colors in March 2015.
The channels that will be rebranded are ETV Urdu, ETV Uttar Pradesh/Uttarakhand, ETV Madhya Pradesh/Chhattisgarh, ETV Rajasthan, ETV Bihar/Jharkhand, ETV News Bangla, ETV News Odia, ETV News Kannada and ETV News Gujarati.
In their new identity, the channels will be called News18 Urdu, News18 Uttar Pradesh/Uttarakhand, News18 Madhya Pradesh/Chhattisgarh, News18 Rajasthan, News18 Bihar/Jharkhand, News18 Bangla, News18 Odia, News18 Kannada and News18 Gujarati.
The channels that are housed under Panorama Television have got the Ministry of Information & Broadcasting’s (MIB) approval to rebrand the channels.
However, the rebranding will take some time to take effect. “We will be rebranding the regional news channels under the ETV brand as News18.
It won’t happen immediately, but the exercise will be completed this year for sure,” a senior editor with ETV News Network told TelevisionPost.com on condition of anonymity.
Read more at: http://www.televisionpost.com/television/tv18-to-retire-etv-brand-from-its-regional-news-channels-news18-to-be-mother-brand/ | TelevisionPost.com
