Mobile service provider Uninor has introduced STV 49, a special tariff voucher called 'Ek Bharat, Ek Rate' plan for the GSM customers in Mumbai.
The new plan comes with a validity of one month and offers a flat rate of just 25 paise per minute on all local and STD calls.
"One India and one call rate is our effort to bridge the STD and local call gap and provide one flat rate to our customers. The initial mindset of the public was that STD calls are always more expensive than local and customers were judicious in making that call back home or planned it according to the time of day. We want our customers to focus on their conversations rather than the call charge," said Upanga Dutta, Circle Business Head, Uninor Mumbai.
The new plan has joined Uninor's line of cost effective talk plans that offer lowest call rates for Uninor to Uninor calls or Uninor to other calls in Mumbai.
In Mumbai circle, Uninor's total subscriber base is now close to 15 Lakhs. The operator said that the entire range of cost effective talk plans has helped to add the second most number of subscribers across Mumbai with more than 34,967 new customers in May 2012.