Former ETV Uttar Pradesh/Uttarakhand editor-in-chief Brajesh Misra is all set to launch his own regional Hindi news channel UP TV on 14 January, ahead of the state assembly elections.
The Uttar Pradesh-centric channel, whose tagline is ‘Satyameva Jayate’ (Truth alone triumphs)
The free-to-air (FTA) channel is owned and operated by Uttar Pradesh Television Network.
UP TV’s priority will be to offer unbiased news. The channel will focus on raising issues concerning the common man,”
The channel has 75 district representatives, 28 staff correspondents and 363 news informers to cover the length and breadth of UP.
“UP TV is the largest broadcaster in Uttar Pradesh with the largest editorial team and a journalist in every assembly seat of the state,” Misra asserted.
UP TV, Misra said, will be available on all direct-to-home (DTH) and cable TV platforms. The channel will also be launched on Doordarshan’s free DTH platform Freedish depending on the availability of slot. He also said that UP TV will be an integrated platform with presence across TV, web and mobile.
Besides being available on cable and DTH, it will also be live-streamed on the channel’s official website. “UP TV will not just be limited to TV; it will also be integrated with digital. The channel can be live-streamed even on 2G connections.
Besides that, we will be active on Facebook, Twitter and WhatsApp to take the feedback of viewers,” Misra noted. He also said that the company will look at launching other state-specific news channels. However, the priority is to establish the new channel and make it self-sustaining.
Read more at: ETV’s Brajesh Misra to launch news channel ‘UP TV’ ahead of assembly elections | TelevisionPost.com | TelevisionPost.com
The Uttar Pradesh-centric channel, whose tagline is ‘Satyameva Jayate’ (Truth alone triumphs)
The free-to-air (FTA) channel is owned and operated by Uttar Pradesh Television Network.
UP TV’s priority will be to offer unbiased news. The channel will focus on raising issues concerning the common man,”
The channel has 75 district representatives, 28 staff correspondents and 363 news informers to cover the length and breadth of UP.
“UP TV is the largest broadcaster in Uttar Pradesh with the largest editorial team and a journalist in every assembly seat of the state,” Misra asserted.
UP TV, Misra said, will be available on all direct-to-home (DTH) and cable TV platforms. The channel will also be launched on Doordarshan’s free DTH platform Freedish depending on the availability of slot. He also said that UP TV will be an integrated platform with presence across TV, web and mobile.
Besides being available on cable and DTH, it will also be live-streamed on the channel’s official website. “UP TV will not just be limited to TV; it will also be integrated with digital. The channel can be live-streamed even on 2G connections.
Besides that, we will be active on Facebook, Twitter and WhatsApp to take the feedback of viewers,” Misra noted. He also said that the company will look at launching other state-specific news channels. However, the priority is to establish the new channel and make it self-sustaining.
Read more at: ETV’s Brajesh Misra to launch news channel ‘UP TV’ ahead of assembly elections | TelevisionPost.com | TelevisionPost.com
