Article Viacom18 evaluates English genre expansion, to increase focus on local content

Deepu

Deepu

EntMnt Legend
Finest Member
Viacom18 is on a growth path and has been launching channels across genres and languages. Seeing growth in the English cluster, the company is evaluating expansion in this space, including entry into the English movie channel genre. Viacom18 head, English and youth entertainment Ferzad Palia said that this is one area that the media company is not currently present in. He feels that there is space in the English genre for more entrants as long as the strategy is correct. “When we launched Colors, we were told that there was no need as the Hindi GEC market was saturated. Last year, when we launched Colors Infinity, we were told that the best of content was already available in the English entertainment space. But in both cases we have made our mark. At the same time, we do not get into areas that we feel are not financially viable.”

Read more at: http://www.televisionpost.com/special-reports/viacom18-evaluates-entering-english-movie-genre-to-increase-focus-on-local-english-content/ | TelevisionPost.com
 
Music Fan

Music Fan

EntMnt Contributor
Good news
But they need one more Marathi entertainment channel like they launched for Karnataka as colors super
 
Music Fan

Music Fan

EntMnt Contributor
Soon it'll start testing. Viacom don't believe in waiting for
the right time, for them every moment is right and perfect


they will do every thing in indian television industry.

Means saying it is one area where Viacom is not present,someone tell him Sports is another area where a
channel from Viacom is much much necessary

Anyways we could see some more surprises in last
month's MIB channel list which is about to
release,maybe we could see some more Viacom's
channels including English movies


yes, v18 shud def launch eng movie chnl... along wid
sports chnl.

good news.... now also think about a sports channel...
 
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