Akash Modi
EntMnt Contributor
MUMBAI: Evolution is the key to survival. And the Media and Entertainment industry has mastered the art.
With changing times, the broadcasters, advertisers along with media agencies are coming up with newer and better ways to put forth their message to their viewers beyond the 10 sec or 30 sec TVC. Innovative ways are being found and negotiated to go beyond the 12 minute ad cap authored by the government.
One such network, which through its numerous entities, can be said is at the forefront of it is Viacom18. Take a look at its latest film Mary Kom or Colors’ Bigg Boss. They are a perfect example of how brands can be integrated.
According to Viacom18 group CEO Sudhanshu Vats, as the network offers sponsorships, it will continue to strengthen the value additions like in the case of Snapdeal and Bigg Boss.
More Read See this Link:-
Viacom18: The 'Bigg Boss' of brand integrations | Indian Television Dot Com