DTH platform Videocon d2h has partnered Skoda to offer its subscribers a chance to have a detailed view of the newly launched Skoda Monte Carlo & Kodiaq through its HD Set Top Box (STB).
Videocon d2h said that it is the first DTH player to launch a microsite on DTH Platform through a unique yellow button application that is available for the premium customers of HD STBs.
On pressing the yellow button on the remote, a microsite opens up which showcases exterior and interior pictures of Skoda Kodiaq along with other features of the car. PHD India and Videocon d2h came together and created a virtual experience for viewing on the television sets.
This innovation enables ŠKODA’s potential buyers to effortlessly view important car features and aspects at their own convenience.
The virtual experience was first tested with ŠKODA’s Monte Carlo, and has since been successfully implemented during the launch of the most awaited car of the year, the ŠKODA KODIAQ.
Videocon d2h executive chairman Saurabh Dhoot said, “Our platform provides excellent advertising opportunities to marketers and advertisers.
I am delighted that we have partnered with Skoda to provide an innovative and engaging advertising solution.”
Read more at: http://www.televisionpost.com/dth/videocon-d2h-partners-skoda-for-a-first-of-its-kind-microsite-on-dth-platform/ | TelevisionPost.com
Videocon d2h said that it is the first DTH player to launch a microsite on DTH Platform through a unique yellow button application that is available for the premium customers of HD STBs.
On pressing the yellow button on the remote, a microsite opens up which showcases exterior and interior pictures of Skoda Kodiaq along with other features of the car. PHD India and Videocon d2h came together and created a virtual experience for viewing on the television sets.
This innovation enables ŠKODA’s potential buyers to effortlessly view important car features and aspects at their own convenience.
The virtual experience was first tested with ŠKODA’s Monte Carlo, and has since been successfully implemented during the launch of the most awaited car of the year, the ŠKODA KODIAQ.
Videocon d2h executive chairman Saurabh Dhoot said, “Our platform provides excellent advertising opportunities to marketers and advertisers.
I am delighted that we have partnered with Skoda to provide an innovative and engaging advertising solution.”
Read more at: http://www.televisionpost.com/dth/videocon-d2h-partners-skoda-for-a-first-of-its-kind-microsite-on-dth-platform/ | TelevisionPost.com