Vodafone India has drafted its smart 3G Internet strategy for Mumbai.
Mumbai was selected as the launch pad as Vodafone India is the market leader in the metro with over 6.5 million customers, as per April 2013 data from COAI.
Vodafone India’s revenue market share in Mumbai is 29 percent as on March 2013.
The telecoms is strong in Mumbai with 36 Vodafone stores, 136 Vodafone Mini Stores, 5 AD VMS and 36 SSK. The total number of point of sale is over 41,000.
Vodafone India enjoys the highest postpaid base in Mumbai. Mumbai Circle generates the highest data revenue in the country amongst all operators.
Its 3G revenue is growing at the rate of 12 percent to 14 percent month on month basis.
2 million Mumbaikars using smartphone sit on Vodafone network. Out of this 2 million, 47 percent use 3G services.
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