After its soft launch in August this year, Zee Media Corporation Limited (ZMCL) English News Network, WION – World is One News has now been formally launched. Its formal launch with is followed by rolling out of a major marketing campaign aptly titled WION – Be One With the World.
The editorial team consists of experienced journalists, researchers and analysts with global exposure. With bureaus in 37 global locations, WION has international reach and multi-cultural staff adding local perspective to every global news story. WION is the first India based network to have its presence in regions like UK, USA, China, Russia and Africa making it South Asia's first truly convergent, multi-media English News Network.
“A revolutionary product from the Zee Media stable, WION represents a sophisticated transition from the usual 'Breaking News' phenomenon. WION brings exclusive and insightful content that often escapes popular media. Targeting upscale viewers in India as well as the Indian diaspora, our endeavour is to showcase content that truly represents the spirit of South Asia with focus on India. Embracing our philosophy of ‘Vasudhaiva Kutumbakam – The World is My Family’, through WION we believe that news will be the common thread that binds us all together,” said ZMCL executive director and COO Rajiv Singh.
The multi-city campaign will take off across various platforms including television, print, Rradio, OOH, DTH and digital. Leveraging the network strength, WION will further amplify its launch through a roadblock on more than 40 channels of ZEEL and ZMCL on 9 December. Phase I of the marketing campaign will focus on the India market, and it will gradually extend to other markets across the world in Phase II.
The channel is available across all DTH providers like Dish TV (#605), Tata Sky (#628), Airtel (#386), Videocon d2h (#367), Reliance BIG TV (#459) and all other leading cable networks.
WION launch now formal; lists marquee shows | Indian Television Dot Com
The editorial team consists of experienced journalists, researchers and analysts with global exposure. With bureaus in 37 global locations, WION has international reach and multi-cultural staff adding local perspective to every global news story. WION is the first India based network to have its presence in regions like UK, USA, China, Russia and Africa making it South Asia's first truly convergent, multi-media English News Network.
“A revolutionary product from the Zee Media stable, WION represents a sophisticated transition from the usual 'Breaking News' phenomenon. WION brings exclusive and insightful content that often escapes popular media. Targeting upscale viewers in India as well as the Indian diaspora, our endeavour is to showcase content that truly represents the spirit of South Asia with focus on India. Embracing our philosophy of ‘Vasudhaiva Kutumbakam – The World is My Family’, through WION we believe that news will be the common thread that binds us all together,” said ZMCL executive director and COO Rajiv Singh.
The multi-city campaign will take off across various platforms including television, print, Rradio, OOH, DTH and digital. Leveraging the network strength, WION will further amplify its launch through a roadblock on more than 40 channels of ZEEL and ZMCL on 9 December. Phase I of the marketing campaign will focus on the India market, and it will gradually extend to other markets across the world in Phase II.
The channel is available across all DTH providers like Dish TV (#605), Tata Sky (#628), Airtel (#386), Videocon d2h (#367), Reliance BIG TV (#459) and all other leading cable networks.
WION launch now formal; lists marquee shows | Indian Television Dot Com
