Truecaller, the caller identification application, may have been born in Sweden, but its largest market is thousands of kilometres away in India. Alan Mamedi and Nami Zarringhalam, the founders of Truecaller, zeroed in on the country right from the beginning. One of the earliest versions of the application was built to be compatible with Symbian, the mobile operating system from Nokia that had the largest user base in the country then.
"It was a large opportunity and we saw a need for the product here. So, we focused on India rather than other markets." Mamedi told ET. That decision shows up in numbers. Out of its 40 million users globally, 22 million are based in India and account for a quarter of all smartphone users in the country.
Last week venture capital firm Sequoia's India arm invested $18.8 million in a second round of funding in the company.
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