The World Wrestling Entertainment (WWE) is in the midst of negotiating a content deal in India. ZEEL-owned sports network Ten Sports holds the broadcast rights for India till the end of 2014.
The company expects to increase the average annual value of its key television agreements (including the one in India) to approximately $200 million, representing an increase of more than $90 million which is nearly three times the increase achieved in the previous round of negotiations.
Ten Sports had renewed its agreement with the WWE in 2008 for a period of six years. While the financial details of the deal were not revealed, it is believed that Ten Sports had committed $12 million for the rights.
Over the past six months, the WWE has negotiated television distribution agreements in key markets like the US, UK and Thailand.
Earlier this month, NBC Universal Cable Entertainment and the WWE had signed a multi-year strategic partnership for the US market. In the UK, BSkyB has secured the WWE rights for a period of five years while in Thailand CTH has sealed the rights for a period of five-years.
WWE negotiating content deal in Indian market | TelevisionPost.com
The company expects to increase the average annual value of its key television agreements (including the one in India) to approximately $200 million, representing an increase of more than $90 million which is nearly three times the increase achieved in the previous round of negotiations.
Ten Sports had renewed its agreement with the WWE in 2008 for a period of six years. While the financial details of the deal were not revealed, it is believed that Ten Sports had committed $12 million for the rights.
Over the past six months, the WWE has negotiated television distribution agreements in key markets like the US, UK and Thailand.
Earlier this month, NBC Universal Cable Entertainment and the WWE had signed a multi-year strategic partnership for the US market. In the UK, BSkyB has secured the WWE rights for a period of five years while in Thailand CTH has sealed the rights for a period of five-years.
WWE negotiating content deal in Indian market | TelevisionPost.com