This a big development for the sale of digital goods in India: Google owned YouTube has integrated purchase of digital goods from Flipkart and iTunes, we noticed while going through EMI’s music catalog on YouTube.However, this appears to be a limited rollout, or a pilot, since not all of EMI’s music has purchase options integrated. We weren’t able to locate purchase options for other labels, so if you come across any others, do let us know. You can tip up off anonymously.
See the integration for yourself:
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