YouTube Red is a new service slowly being rolled out by the digital video giant and which aims to provide subscription-based, ad-free service to users. Some content creators, though, claim that YouTube is arm-twisting creators to get them to join the new platform
YouTube is currently in the process of rolling out a new subscription-based service called YouTube Red, which will allow users to watch video content in an ad-free environment. Red is currently available only in the US and will be introduced to other countries over the coming months.
The subscription, which costs $9.99/month, entails the user to access the service across platforms along with access to Google Music and other newly announced services for music and gaming. YouTube has also announced that members will get access to exclusive content created by popular YouTube celebrities especially for Red.
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Google, in a blog post, says that the subscription model will provide support to content creators as well as an alternate to the ad-based model. However, not all content creators seem to be entirely convinced.
Though Google says that 99 per cent of YouTube content partnershave already signed on to YouTube Red, media reports suggest that there was hardly a choice as content creators who did not sign a deal to come onboard YouTube Red would see their content being removed from both versions of YouTube. It has also been reported that Google intends to pay 55 per cent of subscription revenue to the content creator, which is about the same deal a creator gets for ad revenues from the company.
Though YouTube Red is still to be available in India, digital agencies and content creators are excited about the possibilities, though they still feel that any subscription model will have to be supplemented by an ad-based model.
- See more at: youtube launches ad-free service; should content creators be worried?
YouTube is currently in the process of rolling out a new subscription-based service called YouTube Red, which will allow users to watch video content in an ad-free environment. Red is currently available only in the US and will be introduced to other countries over the coming months.
The subscription, which costs $9.99/month, entails the user to access the service across platforms along with access to Google Music and other newly announced services for music and gaming. YouTube has also announced that members will get access to exclusive content created by popular YouTube celebrities especially for Red.
[video=youtube]
Google, in a blog post, says that the subscription model will provide support to content creators as well as an alternate to the ad-based model. However, not all content creators seem to be entirely convinced.
Though Google says that 99 per cent of YouTube content partnershave already signed on to YouTube Red, media reports suggest that there was hardly a choice as content creators who did not sign a deal to come onboard YouTube Red would see their content being removed from both versions of YouTube. It has also been reported that Google intends to pay 55 per cent of subscription revenue to the content creator, which is about the same deal a creator gets for ad revenues from the company.
Though YouTube Red is still to be available in India, digital agencies and content creators are excited about the possibilities, though they still feel that any subscription model will have to be supplemented by an ad-based model.
- See more at: youtube launches ad-free service; should content creators be worried?
