News YouTube's new 6-second 'bumper' ads

[Technoglitch]

Starting in May, you'll see new unskippable, 6-second "bumper" ads before certain YouTube videos. These ads are aimed at mobile users, so they will likely occur most frequently when watching on your phone or tablet.

The new ads won't replace the old format. Instead, Google-owned YouTube says advertisers should see them as a way to catch the viewers' attention and complement more traditional commercials. Think of them as "little haikus of video ads," Zach Lupei, a product manager, said in a blog post Tuesday.

Given that you usually have to wait five seconds before you can skip a regular ad on YouTube, there won't be much of a tangible difference.


You can't skip YouTube's new 6-second 'bumper' ads - CNET

 

[IndianMascot]

Everywhere there is ad ad and ad. Google has changed the definition of Internet with ads.

 

[scorpionking76]

Even now you can see some ads on majority of videos uploaded on YT. Now what is the big thing 6 secs ads

 

[IndianMascot]

Its specially for mobiles/.

 

[Devesh]

But there is no ad in Hotstar premium.

 

[IndianMascot]

Yeah. That's the good thing for paid subscription.

 

[Sanjeev]

Paid mein bhi ad rahega then whats the use if this app kya yaar

 

[IndianMascot]

Paid mein bhi ad rahega then whats the use if this app kya yaar

 

[Devesh]

Paid mein bhi ad rahega then whats the use if this app kya yaar

 

[DashMajor]

I hope contributors would have good margins now, rather then earning from their hard work.