News Zee’s Taj Television builds pressure on Hathway via public notices

[Deepu]

The commercial dispute between Zee and Hathway Cable and Datacom has turned ugly. Following a similar path like IndiaCast and Star Sports, Taj Television, the distribution arm of Zee Entertainment Enterprises Ltd (ZEEL), has issued advertisements in leading dailies asking Hathway Cable and Datacom subscribers to question why Zee and Turner channels have been put on a la carte. The ads run by Taj Television is only going to escalate the ongoing feud between the two companies that began with the distribution firm issuing disconnection notice to Hathway for non-signing of agreement and non-payment of subscription fees. Taj Television has urged Hathway subscribers to call the cable TV service provider and ask for a reduction in monthly subscription as Zee and Turner channels are presently part of the monthly bouquet. The ad also asks customers to shift to alternative direct-to-home (DTH) and cable TV platforms so that they can continue to receive Zee and Turner channels. This has been a standard practice adopted by most broadcasters to put pressure on distribution platforms to carry their channels. “Don’t let anyone dictate your choice. Insist on your favourite channels,” the public notice read.

Read more at: http://www.televisionpost.com/cable/zees-taj-television-builds-pressure-on-hathway-via-public-notices/ | TelevisionPost.com

 

[Deepu]

It is very funny to see Zee telling “Don’t let anyone dictate your choice. Insist on your favourite channels,”

 

[IndianMascot]

Check this too :

Zee & Star channels off Hathway | Page 2 | Entertainment : DTH , Technology and Entertainment Forum

 

[DashMajor]

With this ad they can indirectly promote dishtv and Siti Cable

 

[IndianMascot]

Yeah criticize and advertise both in one ad

 

[Technoglitch]

siti cable is not on pan india level similar to hathway, isn't it?

 

[DashMajor]

siti cable is not on pan india level similar to hathway, isn't it?

Den is not Hathway's level its available most in North India and in Metros of Maharashtra and WB.

 

[scorpionking76]

Now all of a sudden why this switch off channels by Star & Zee in cable televisions, where we get to see all GEC, Sports, news, entertainment for INR 250/- pm

 

[IndianMascot]

Other option to control inflation is to increase the earning.

These prices are going to be higher. So, be prepared for that.

 

[DashMajor]

No difference now on pricing compare to DTHs and MSOs, only difference is MSOs able to add maximum channels and able to provide all in Higher Packs which DTH can't because of carriage fees.