The free-to-air (FTA) general entertainment channel (GEC) - Zee Anmol, which until now aired some of the hit shows from its sister channel Zee TV, has now made its original programming debut.
The channel’s new show Vim Grihani No. 1, premiered on 10 April and will be aired every Friday at 6:30 pm.
“In a short while, Zee Anmol has challenged other players in the FTA genre to build a legacy of entertainment and emerge as a strong brand on television. It has touched people’s hearts through real and genuine emotions depicted in some of the best shows that Indian television has ever seen. With our first original production, Grihani No 1, Zee Anmol salutes every grihani (housewife) in India. They have been pillars of support to everyone around them. It is an exciting show that felicitates the woman of the house by making her feel special and acknowledging her selfless contribution towards her home,” said Zee TV & FTA cluster head marketing Sorbojeet Chatterjee.
Indian Television Dot Com | Zee Anmol gets into original programming
The channel’s new show Vim Grihani No. 1, premiered on 10 April and will be aired every Friday at 6:30 pm.
“In a short while, Zee Anmol has challenged other players in the FTA genre to build a legacy of entertainment and emerge as a strong brand on television. It has touched people’s hearts through real and genuine emotions depicted in some of the best shows that Indian television has ever seen. With our first original production, Grihani No 1, Zee Anmol salutes every grihani (housewife) in India. They have been pillars of support to everyone around them. It is an exciting show that felicitates the woman of the house by making her feel special and acknowledging her selfless contribution towards her home,” said Zee TV & FTA cluster head marketing Sorbojeet Chatterjee.
Indian Television Dot Com | Zee Anmol gets into original programming
