Zee Bangla Cinema, the 24X7 Bengali movie channel from the Zee stable, has unveiled a new logo. “It is an important step in the effort towards establishing a separate brand identity for the channel. The objective is to project to the viewers the new product portfolio of Zee Bangla Cinema,” says a statement from the channel. Zee Bangla Cinema seeks to position itself as a provider of original content to its viewers. ZBC Originals, a series of original feature films, is an endeavour on similar lines. According to the channel, the new logo would help in strengthening the desired positioning by portraying attributes that are adaptable, aspirational and original.
Read more at: http://www.televisionpost.com/television/zee-bangla-cinema-launches-new-logo/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/zee-bangla-cinema-launches-new-logo/ | TelevisionPost.com
