For Zee Entertainment Enterprises Ltd (ZEEL), West Bengal and Maharashtra have many similarities. For instance, both are big regional markets for the broadcaster, its channels have seen rise and fall in both, and leading the channels in both the markets is Sharada Sunder, EVP of regional channels at ZEEL. However, there is one big difference: While Zee Marathi has become the dominant player in Maharashtra, West Bengal is a duopoly market where Zee Bangla lags behind Star Jalsha with a considerable gap. And even though Zee Bangla, a channel completing 16 years this September, has made a strong name in the non-fiction space, it is fiction where Sunder’s focus is concentrated. Her aim is clear—to take the channel to the numero uno position, which it once enjoyed before the advent of Star Jalsha.
Read more at: http://www.televisionpost.com/special-reports/zee-bangla-looking-at-fiction-to-break-star-jalshas-dominance/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/special-reports/zee-bangla-looking-at-fiction-to-break-star-jalshas-dominance/ | TelevisionPost.com
