Zee Entertainment Enterprises yesterday launched Zee Alwan, the second Arabic channel by Asia’s largest television provider in the Middle East. Zee Alwan will have over 180 hours of original programming monthly with three Arabic series offered exclusively on the free-to-air channel.
The programme roster also includes popular Indian serials that have been dubbed into Arabic, in addition to a range of lifestyle shows including cookery, yoga, and travel – all carefully structured to appeal to Arab audiences.
Punit Goenka, MD & CEO, Zee Entertainment Enterprises (ZEE), said, “As part of our global strategy, Zee Alwan is a step towards strengthening our presence in the Middle East. After the success of Zee Aflam, this new channel will help us to further consolidate our share and enhance ZEE’s reach.”
Mukund Cairae, CEO–Middle East, North Africa & Pakistan, said, “Zee Alwan has received overwhelming response from Arab audiences across the Gulf region, particularly in the UAE and Saudi Arabia following its soft launch. With the grand roll0ut, we are further strengthening the programming of Zee Alwan, with a focus on providing original Arabic content. Zee Alwan’s niche of providing exclusive Arabic series – produced in the Gulf region as well as the dubbed Indian productions – sets a new trend in family television entertainment in the Middle East.”
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