Zee Media Corp, which had introduced a hybrid model for its regional news channels in the smaller or developing markets with ‘terrestrial entertainment network’ or TEN, has decided to do away with it and start focusing on its core competency—news.
In the TEN format, the channels offered a mix of news and current affairs with a punch of localised general entertainment content.
Now, the company has decided to drop fiction from the content line-up, thereby keeping the channels focused on news and infotainment channels.
“The message from new management is clear; don’t leave the character of the news. So we are just getting back to our old format of news plus infotainment. What we are doing is dropping fiction content,” says a source in the company.
Zee Media drops fiction from hybrid model TEN, increases focus on news | TelevisionPost.com
In the TEN format, the channels offered a mix of news and current affairs with a punch of localised general entertainment content.
Now, the company has decided to drop fiction from the content line-up, thereby keeping the channels focused on news and infotainment channels.
“The message from new management is clear; don’t leave the character of the news. So we are just getting back to our old format of news plus infotainment. What we are doing is dropping fiction content,” says a source in the company.
Zee Media drops fiction from hybrid model TEN, increases focus on news | TelevisionPost.com