Zee Media Corporation Ltd (ZMCL) is planning to launch an Urdu news channel on 1 July.
The channel will be called Zee Salaam. Incidentally, ZMCL’s sister concern Zee Entertainment Enterprises Ltd (ZEEL) also runs an Urdu infotainment channel of the same name.
ZEEL is planning to shut down Zee Salaam to allow ZMCL to launch it as an Urdu news channel. “We are launching Urdu news channel Zee Salaam on 1 July.
Earlier, it was an infotainment channel. We are making it a news channel. We are already running bulletins on the channel,” ZMCL CEO regional channels Jagdish Chandra told TelevisionPost.com.
Zee Salaam is already on several direct-to-home (DTH) platforms like Dish TV, Tata Sky, Reliance Digital TV and Airtel Digital TV. It is also available on leading cable TV platforms.
ZEEL houses Essel Group’s entertainment business, while the news broadcast business is vested with ZMCL. ZMCL has already got the approval of the Ministry of Information & Broadcasting (MIB) to launch the channel. The company is in the process of hiring journalists for the channel.
Read more at: http://www.televisionpost.com/television/zee-media-to-launch-urdu-news-channel-on-1-july/ | TelevisionPost.com
The channel will be called Zee Salaam. Incidentally, ZMCL’s sister concern Zee Entertainment Enterprises Ltd (ZEEL) also runs an Urdu infotainment channel of the same name.
ZEEL is planning to shut down Zee Salaam to allow ZMCL to launch it as an Urdu news channel. “We are launching Urdu news channel Zee Salaam on 1 July.
Earlier, it was an infotainment channel. We are making it a news channel. We are already running bulletins on the channel,” ZMCL CEO regional channels Jagdish Chandra told TelevisionPost.com.
Zee Salaam is already on several direct-to-home (DTH) platforms like Dish TV, Tata Sky, Reliance Digital TV and Airtel Digital TV. It is also available on leading cable TV platforms.
ZEEL houses Essel Group’s entertainment business, while the news broadcast business is vested with ZMCL. ZMCL has already got the approval of the Ministry of Information & Broadcasting (MIB) to launch the channel. The company is in the process of hiring journalists for the channel.
Read more at: http://www.televisionpost.com/television/zee-media-to-launch-urdu-news-channel-on-1-july/ | TelevisionPost.com