That Zee Entertainment Enterprises Limited (ZEEL) is looking to launch a new video-on-demand platform is known.
Here's the additional information we just found: Zee will name the new platform Z5. Moreover, Zee's existing VOD platforms Ozee (advertising based) and dittoTV (subscription based, live TV) will be defunct soon, a source at the organisation informs afaqs!.
Z5 will be Zee's way of integrating all its VOD content and putting it onto a single platform.
Z5 is scheduled to be launched later this year and will follow a 'freemium' revenue model, that is, some of its content will be monetised through advertising while some of it will be placed behind a paywall.
Zee to launch new VOD platform Z5; Ozee, dittoTV will be defunct soon
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