Zee Entertainment Enterprises Ltd (ZEEL), in association with USAID, PlanetRead and the Indian Institute of Management Ahmedabad (IIM A), has implemented same language subtitling (SLS) on its leading regional channels Zee Talkies and Zee Marathi. The aim is to improve the basic functional reading competency of children in Maharashtra. The initiative is in line with the Ministry of Human Resource Development’s Sarva Shiksha Abhiyan (SSA) – ‘Padhe Bharat Badhe Bharat’. ZEEL MD and CEO Punit Goenka said, “Television, being an effective medium of mass communication, is an excellent platform for children to improve their reading skills. We at Zee have undertaken this pilot project of same language subtitling on our regional channels, Zee Talkies and Zee Marathi with the objective of improving literacy in children in Maharashtra. Over the span of two years, SLS has been activated for songs in over 250 frequently aired movies in our library. Seeing the successful results of this study, we plan to extend this project to our other channels, as well.”
Read more at: http://www.televisionpost.com/television/zeel-implements-same-language-subtitling-on-marathi-channels/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/zeel-implements-same-language-subtitling-on-marathi-channels/ | TelevisionPost.com
