IndianMascot
Core Member
After the launch of Zee Bioskop in Indonesia last year, Zee Entertainment Enterprises Limited (ZEEL) has now launched Zee Hiburan in Indonesia.
'Hiburan’ means 'Entertainment' in English. The general entertainment channel (GEC) will feature popular Indian serials localized for the mainstream Indonesian audience.
Zeel business head – Asia Pacific Sushruta Samanta said, “Zee Hiburan in Indonesia is our third launch in the APAC region in the last 14 months, following Zee Bioskop and Zee Nung. Zee Hiburan will consolidate our position and market share in Indonesia, which is one of the fastest growing Pay-TV markets in the region. Our initial interaction with the distributors was very encouraging, which propelled us to launch a GEC within a year of launching our Bollywood channel, Zee Bioskop in the market. Indian content has created a huge wave in the local FTA space and with Zee Hiburan, we believe that we will be able to take it to the next level.”
Indian Television Dot Com | Zeel launches localised GEC - Zee Hiburan in Indonesia
