Zee Entertainment Enterprises Ltd (ZEEL) is targeting ad revenue growth of 30 per cent from its non-sports business this fiscal due to increased spending from e-commerce, auto and FMCG companies. While the main existing channels will see double-digit growth, new channels like &TV and Zindagi will also contribute to expand the ad revenue. “We are eyeing a 30-per cent increase in our ad revenue from our non-sports business this fiscal. While the main existing channels will grow their ad revenue by 16–18 per cent over the prior year, new channels will also contribute to this growth,” said ZEEL chief sales officer Ashish Sehgal. The closure of non-performing channels like Zee Jagran and Zee Premier will more than be offset by new revenues from &TV and Zindagi.
Read more at: http://www.televisionpost.com/television/zeel-targets-30-ad-revenue-growth-in-fy16/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/zeel-targets-30-ad-revenue-growth-in-fy16/ | TelevisionPost.com
