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Media firm Zee Entertainment Enterprises Ltd is expanding its '&' brand and is aiming to build a network of channels under it to tagret the changing consumption trends of youth and premium segment viewers.
ZEEL would first come out with '&' brand Hindi general entertainment channel (GEC) and later may take it into the regional space.
"We are also working on extending the '&' brand into a Hindi GEC. We eventually hope to build a network of channels under this brand, maybe get into the regional space, but for now, our first extension will be the Hindi GEC," ZEEL MD & CEO Punit Goenka said.
Presently, ZEEL is beaming a movie channel '& Pictures' under this brand.
The company which has recently launched a new GEC Zindagi targeting premium mass Hindi segment would keep on adding more shows from neighbouring countries as Pakistan, Bangla Desh to Egypt, Turkey and even Latin America.
ZEEL to expand '&' brand; to launch a Hindi GEC under it
ZEEL would first come out with '&' brand Hindi general entertainment channel (GEC) and later may take it into the regional space.
"We are also working on extending the '&' brand into a Hindi GEC. We eventually hope to build a network of channels under this brand, maybe get into the regional space, but for now, our first extension will be the Hindi GEC," ZEEL MD & CEO Punit Goenka said.
Presently, ZEEL is beaming a movie channel '& Pictures' under this brand.
The company which has recently launched a new GEC Zindagi targeting premium mass Hindi segment would keep on adding more shows from neighbouring countries as Pakistan, Bangla Desh to Egypt, Turkey and even Latin America.
ZEEL to expand '&' brand; to launch a Hindi GEC under it
