ZEEL to stick to ad cap, not fall into inventory game trap: Punit Goenka

Deepu

Deepu

EntMnt Legend
Finest Member
While the Delhi High Court has once again adjourned the hearing in the 12-minute ad cap case, restraining the Telecom Regulatory Authority of India (TRAI) from taking coercive action against petitioners, the top executive of Zee Entertainment Enterprises Ltd (ZEEL) today said that his company will continue to follow the ad cap, even if it is lifted. ZEEL managing director and CEO Punit Goenka said that the inventory game is a trap and ZEEL is not going to fall into it.

Read more at: http://www.televisionpost.com/television/zeel-to-stick-to-ad-cap-not-fall-into-inventory-game-trap-punit-goenka/ | TelevisionPost.com
 
NinadG

NinadG

EntMnt Contributor
Finest Member
Good that Zee is going to stick to ad cap....any way current I&B minister Jaitely already said that he believes in freedom for media & ad-cap is useless.........just months after his predecessor Javdekar said different....
 
DashMajor

DashMajor

EntMnt Knight
ZEEL is free to launch more channels for ads. But sticking with 12 mns. Ad Cap is good decision if they're generating more money by launching new channels then why screwing viewing experience by putting unnecessary ads.
 
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