ZengaTV, a mobile TV service provider in India has partnered with ETV network to strengthen its regional content offering.
The new tie-up with ETV network will allow the viewers to watch all the 12 channels from the ETV stable for free. With the addition of ETV network, the company's offering has reached to 100 channels.
"This partnership has further strengthened our commitment to offer our viewers the best of entertainment through mobile screens including mobiles, laptops and tabs. The 12 channels from ETV group give us the chance to offer viewers regional channels and to reach out to those who are more glued to channels pertaining to their mother tongue. Our focus in future will be to add more regional channels to our platform," said Shabir Momiin, CEO, ZengaTV.
ETV Network's, bouquet of 12 regional channels are source of rich infotainment to audiences in the language of their choice: ETV Telugu, ETV2, ETV Bangla, ETV Marathi, ETV Kannada, ETV Oriya, ETV Gujarati, ETV Urdu, ETV Uttar Pradesh, ETV Rajasthan, ETV Bihar and ETV Madhya Pradesh.
The company claims that it leads the 2.5 G mobile video streaming market with 55 million video views month on month at an average viewership of over 12 minutes.
Last year, the company achieved 6.5 million per month on an average and grabbed 55 million unique users per month. This year, the company has already crossed 7 million unique viewers per month.
Recently, Zenga TV announced that it achieved 421 million video views across different channels compared to less than 150 million video views in 2010.
The company is planning to introduce Hollywood movies along with the content from European, Middle - eastern and Australian region through Zenga TV. Furthermore, the company is expanding its collection with old Hindi movies that are not generally available with websites.
The new tie-up with ETV network will allow the viewers to watch all the 12 channels from the ETV stable for free. With the addition of ETV network, the company's offering has reached to 100 channels.
"This partnership has further strengthened our commitment to offer our viewers the best of entertainment through mobile screens including mobiles, laptops and tabs. The 12 channels from ETV group give us the chance to offer viewers regional channels and to reach out to those who are more glued to channels pertaining to their mother tongue. Our focus in future will be to add more regional channels to our platform," said Shabir Momiin, CEO, ZengaTV.
ETV Network's, bouquet of 12 regional channels are source of rich infotainment to audiences in the language of their choice: ETV Telugu, ETV2, ETV Bangla, ETV Marathi, ETV Kannada, ETV Oriya, ETV Gujarati, ETV Urdu, ETV Uttar Pradesh, ETV Rajasthan, ETV Bihar and ETV Madhya Pradesh.
The company claims that it leads the 2.5 G mobile video streaming market with 55 million video views month on month at an average viewership of over 12 minutes.
Last year, the company achieved 6.5 million per month on an average and grabbed 55 million unique users per month. This year, the company has already crossed 7 million unique viewers per month.
Recently, Zenga TV announced that it achieved 421 million video views across different channels compared to less than 150 million video views in 2010.
The company is planning to introduce Hollywood movies along with the content from European, Middle - eastern and Australian region through Zenga TV. Furthermore, the company is expanding its collection with old Hindi movies that are not generally available with websites.