The two countries were divided, thousands were left homeless, and since then many wars have been fought between the two nations as well. But there still remains that minute thread which continues to join the chords amongst us all.
Border, Veer-Zaara or the latest Google ad plays on those emotions. We might be divided by a line but culturally we still share the same nuances. And taking a cue from this media powerhouse, Zee, which goes by the corporate philosophy of ‘Vasudhaiva Kutumbakam – The world is my family’, recently launched a Hindi general entertainment channel (GEC), Zindagi.
The channel’s proposition ‘Jodey Dilon Ko’ is based on the fact that even if the people from various parts of the world are culturally different, the stories of their lives are universal. Maybe that is why all women want a husband like Zaroon and men looked for a perfect wife in Zara.
The channel showcases four shows every night from 8 pm narrating stories of various characters torn between relationships, duties and work. The stories are set in natural locations giving a true-to-life portrayal to not just the characters but also storyline.
Zindagi: Catering to the progressive woman in you! | Indian Television Dot Com
Border, Veer-Zaara or the latest Google ad plays on those emotions. We might be divided by a line but culturally we still share the same nuances. And taking a cue from this media powerhouse, Zee, which goes by the corporate philosophy of ‘Vasudhaiva Kutumbakam – The world is my family’, recently launched a Hindi general entertainment channel (GEC), Zindagi.
The channel’s proposition ‘Jodey Dilon Ko’ is based on the fact that even if the people from various parts of the world are culturally different, the stories of their lives are universal. Maybe that is why all women want a husband like Zaroon and men looked for a perfect wife in Zara.
The channel showcases four shows every night from 8 pm narrating stories of various characters torn between relationships, duties and work. The stories are set in natural locations giving a true-to-life portrayal to not just the characters but also storyline.
Zindagi: Catering to the progressive woman in you! | Indian Television Dot Com