Incidentally, the broadcaster had re-launched Zindagi in October by peppering it with fresh international and local content. The re-launch happened after the channel dropped Pakistani programming from its content line-up in the wake of the Uri attack, which led to a national outcry against Pakistan. The decision to discontinue Pakistani programming was taken at the top by none other than Essel Group chairman Subhash Chandra.
The new shows included a light-hearted Turkish drama entitled ‘Little Lord’, three Indian originals including Sphere Origins’ ‘TV Ke Uss Par’, ‘Khwaabon Ki Zamin Par’ by Anupam Kher’s Actor Prepares and ‘Agar Tum Saath Ho’ by Gulshan Sachdeva’s Film & Shots.
In fact, ZEEL was so bullish about the channel that it was planning to add English feed in addition to Hindi and launch a high-definition (HD) version to complement its premium positioning.
Zindagi’s differentiation was the Pakistani content that it was airing. It later added Turkish content to the mix. It had built a loyal audience base on the back of Pakistani and Turkish content. Following the removal of Pakistani content, the channel had doubled down on Turkish content in addition to local shows.
It also acquired new formats in other languages. All of Zindagi’s popular content including Turkish show ‘A Love Story’, Ukrainian show ‘Snowdrop’, South Korean show ‘Descendants of the Sun’, Brazilian show ‘Total Dreamer’ besides the original productions of Zindagi will also be available on OZEE. Zindagi is the second channel from the network to transition to digital. Earlier, ZEEL had shut its edutainment kids channel ZeeQ to focus on digital.
Read more at: http://www.televisionpost.com/television/zeel-to-draw-the-curtain-on-zindagi-shift-content-to-ozee-from-1-july/ | TelevisionPost.com
The new shows included a light-hearted Turkish drama entitled ‘Little Lord’, three Indian originals including Sphere Origins’ ‘TV Ke Uss Par’, ‘Khwaabon Ki Zamin Par’ by Anupam Kher’s Actor Prepares and ‘Agar Tum Saath Ho’ by Gulshan Sachdeva’s Film & Shots.
In fact, ZEEL was so bullish about the channel that it was planning to add English feed in addition to Hindi and launch a high-definition (HD) version to complement its premium positioning.
Zindagi’s differentiation was the Pakistani content that it was airing. It later added Turkish content to the mix. It had built a loyal audience base on the back of Pakistani and Turkish content. Following the removal of Pakistani content, the channel had doubled down on Turkish content in addition to local shows.
It also acquired new formats in other languages. All of Zindagi’s popular content including Turkish show ‘A Love Story’, Ukrainian show ‘Snowdrop’, South Korean show ‘Descendants of the Sun’, Brazilian show ‘Total Dreamer’ besides the original productions of Zindagi will also be available on OZEE. Zindagi is the second channel from the network to transition to digital. Earlier, ZEEL had shut its edutainment kids channel ZeeQ to focus on digital.
Read more at: http://www.televisionpost.com/television/zeel-to-draw-the-curtain-on-zindagi-shift-content-to-ozee-from-1-july/ | TelevisionPost.com
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