Technoglitch
Core Member
ZMCL is planning to launch an English news channel with an Indian point of view in the next fiscal. The company is in talks with CNN to launch an English-language global news channel. The company had recently hired Rohit Gandhi as editor-in-chief of English news broadcast and related content to drive the new channel. According to Chandra, social media platforms like Twitter have made the task of a news organisation easier as it gives insight into the kind of news that the consumers are demanding.
According to Chandra, social media platforms like Twitter have made the task of a news organisation easier as it gives insight into the kind of news that the consumers are demanding. “Because a news piece is given in 140 letters on the social media, it spreads and starts trending, it gives me an indication that this is the news I must go deep into. This is the news people want to watch and want to know more details. Today, the technology has enabled us to give the news in many more ways and many different packages,” he stated. “News which I would put on my DNA newspaper might be almost 5,000 words in a large analytical format, but the same news I will break into pieces for TV, for online, mobile and so on so forth,” he added. Chandra’s Essel Group is moving into factual entertainment or cognitive entertainment, a space hitherto left untouched by Indian broadcasters.
http://www.televisionpost.com/television/zmcls-english-news-channel-will-be-technology-driven-subhash-chandra/ | TelevisionPost.com
According to Chandra, social media platforms like Twitter have made the task of a news organisation easier as it gives insight into the kind of news that the consumers are demanding. “Because a news piece is given in 140 letters on the social media, it spreads and starts trending, it gives me an indication that this is the news I must go deep into. This is the news people want to watch and want to know more details. Today, the technology has enabled us to give the news in many more ways and many different packages,” he stated. “News which I would put on my DNA newspaper might be almost 5,000 words in a large analytical format, but the same news I will break into pieces for TV, for online, mobile and so on so forth,” he added. Chandra’s Essel Group is moving into factual entertainment or cognitive entertainment, a space hitherto left untouched by Indian broadcasters.
http://www.televisionpost.com/television/zmcls-english-news-channel-will-be-technology-driven-subhash-chandra/ | TelevisionPost.com
