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In June 2013, Zee Entertainment Enterprises (Zeel) unveiled its new corporate identity ‘Vasudhaiva Kutumbakam’.
It was inspired by ‘The World is my Family’ philosophy with an all-new positioning which creatively integrated and crafted with the brand logo. The annual report of the media and entertainment conglomerate for 2013-14 incorporates its ‘One Zee, One Anthem’ philosophy.
The vibrant and stakeholder-friendly annual report gives an insight into the media house highlighting how its reach and viewership share has grown from strength to strength.
Zee’s evolution as a global media brand is vindicated by its 730+ million viewers across 169 countries. This apart, it also added one more channel, Zindagi, to its list taking the toll to 33 for its domestic channels. Zindagi, launched on 23 June, showcases content from Pakistan and has the tagline ‘Jodey Dilon Ko’. It also launched another brand ‘&’.
With the strategy to offer specific content to relevant markets, the powerhouse also added two more international channels to its kitty - Zee Bioskop in Indonesia and Zee Nung in Thailand. It is pushing boundaries forward to realise its vision of being a leading global media powerhouse by the year 2020.
Apart from this, the company also launched Zee Music Company entering into the country’s Rs 960 crore music market.
Digitisation has enhanced industry’s transparency levels: Zeel annual report | Indian Television Dot Com
