Important How TRAI’s cross-media restrictions can impact Star, Zee and Sun

Deepu

EntMnt Legend
Finest Member
Star free to increase stake in Tata Sky
Star India, a fully owned subsidiary of 21st Century Fox, will be able to up its stake in Tata Sky with the TRAI freeing the broadcast sector cap of 20 per cent in a direct-to-home (DTH) company. The government allows 74 per cent foreign direct investment (FDI) in DTH. “From a regulatory perspective, it is a positive for Star as it can ramp up its stake in Tata Sky [currently it has an effective stake of 30 per cent]. It will, however, be subject to a different set of regulations as it will fall under the vertically integrated company category,” said a senior executive of a leading broadcasting company.

Promoters of Zee Group will have to unload Dish TV or Siti Cable

TRAI has recommended that a broadcaster or its holding entity can be permitted to ‘control’ only one DPO. It has allowed an MSO and a HITS operator to combine, but DTH is treated as another category. This in effect means that the Essel Group will have to unload either Dish TV (DTH) or Siti Cable (MSO). Incidentally, Essel is the holding company of Zee Entertainment Enterprises Ltd (ZEEL), Zee Media Corporation Ltd (ZMCL), Dish TV and Siti Cable.

Sun TV promoters also need to offload

The promoters of Sun TV will also need to get out of their cable or DTH venture if the TRAI recommendations get the government go-ahead. The group owns and operates the Sun TV channels, FM radio stations, SCV (cable) and Sun Direct (DTH). Media analysts expect Sun to unload SCV as it is much smaller than Sun Direct and faces unfair competition from Tamil Nadu state-owned Arasu Cable.

Read more at: http://www.televisionpost.com/television/how-trais-cross-media-restrictions-can-impact-star-zee-and-sun/ | TelevisionPost.com
 

Deepu

EntMnt Legend
Finest Member
Following are few more important points

More importantly, the CPS deals should be non-discriminatory. What this means is that a vertically integrated broadcaster cannot have different CPS pricing for different DPOs. Star, thus, cannot have a favourable pricing system for Tata Sky and discriminate against the others.

As per TRAI, vertically integrated broadcasters will not be allowed to enter into fixed-fee deals. They will have to do CPS deals without discrimination. This means that the content cost for Dish TV payable to Zee could see an upward revision.


D2h, ADTV & RDTV would be very happy with this rule
 

DashMajor

EntMnt Knight
Star & Zee cannot price their channels differently for their home DTH's TS & DishTV & others. Pricing will be common for all DTH operators
In this case ala carte price of STAR SPORTS is costlier in TATA(SKY then dishtv so now we needs to shel more for those channels :nailbiting:
 

DashMajor

EntMnt Knight
But extremely disappointed the way TRAI screwing Indian Firms they needs fire on Foreign Based Broadcasters not Indian Firms :bang:
Hope any TRAI wala listening :beat2:
 

DashMajor

EntMnt Knight
ZEE is the only competitive Indian Firm in this country cutting their hands and supporting Foreign Based Broadcasters means we are going in a wrong direction :beat:
 
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