Update "Airtel Digital TV" & "Samsung" Launches Integrated Digital TV (iDTV)!!

THAKUR

THAKUR

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Indian telecom service provider Bharti Airtel on Tuesday said Samsung SmartDirect TVs will
come with in-built Airtel DTH connection.

The starting price of Samsung SmartDirect TVs along with Airtel DTH connection is Rs 44,900.

Airtel is offering 4 months of free
subscription of Airtel DTH services to customers purchasing new iDTV.

India’s first Integrated Digital TV (iDTV) enables customers to avoid installation of an external set-top-box (STB) to access DTH.

The Integrated Digital TV (iDTV) capability will deliver a smart TV viewing experience for customers through minimal signal loss and
maximum audio & video clarity while also ensuring maximum power savings. iDTV has fewer wires and assists in reduction in signal loss between the set-top-box and TV, said Airtel in a statement.

“The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today,” said Shashi Arora, CEO – DTH & Media, Bharti
Airtel.

The iDTV set includes the Samsung
SmartDirect TV and Airtel Digital TV’s Smart Card.

TelecomLead | Samsung SmartDirect TVs to come with in-built Airtel DTH
 
Deep.S

Deep.S

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Airtel and Samsung launch India’s first Integrated Digital TV (iDTV)

• Take the lead in introducing a television with a built-in Smart Card that will allow customers to enjoy TV viewing without an external set top box

• Enable a smart TV viewing experience with minimal signal loss and maximum audio & video clarity
New Delhi, October 21, 2014: Airtel digital TV, the Direct-To-Home (DTH) service from Bharti Airtel, today announced its partnership with Samsung to launch India’s very first Integrated Digital TV (iDTV). As part of this innovation - Samsung’s range of SmartDirect TVs will come designed with an in-built Airtel digital TV Smart Card which will enable DTH signal reception without the need for customers to install an external set-top-box (STB). The Integrated Digital TV (iDTV) capability will deliver a smart TV viewing experience for customers through minimal signal loss and maximum audio & video clarity while also ensuring maximum power savings.

“We at Airtel digital TV are always looking for new ways to deliver an experience for our customers that is truly innovative and world class. In line with this commitment, we are today excited to announce our collaboration with Samsung to launch the Integrated Digital TV and introduce the Indian market to its next phase of TV viewing experience”,said Mr. Shashi Arora, CEO – DTH & Media, Bharti Airtel.

Developed post an extensive R&D, the iDTV is a smart solution that not only enables a hassle free TV setup that has fewer wires but will also assist in reduction in signal loss (between the set-top-box and TV). iDTV offers a single remote solution powered by an intuitive user guide. “The in-built Airtel DTH smart card supports direct signal reception from the dish antenna, thus enabling crystal clear audio-video quality and making these Samsung TVs the smartest available in the marketplace today”, added Mr. Arora.

Commenting at the launch, Mr. Ranjivjit Singh, Chief Marketing Officer, Samsung Electronics said, “We are thrilled to partner with Airtel to launch India’s First Smart Direct TV with an in-built iDTV technology in India. The clutter free, convenient and ultimate viewing experience offered by iDTV showcases Samsung’s commitment to provide consumer-centric products. Samsung has consistently revolutionised the television segment by introducing superior products, modern technology and distinctive content to provide the latest and best home entertainment experience to our consumers.”



Airtel and Samsung launch India’s first Integrated Digital TV (iDTV)
 
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IndianMascot

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Samsung-SmartDirect-TV.jpg



Airtel Digital TV has partnered Samsung to launch an Integrated Digital TV (iDTV) that will allow consumers access Airtel’s DTH services without installing an external set-top-box.

As part of the partnership, Samsung’s range of SmartDirect TVs will feature a built-in Airtel digital TV Smart Card along with a unified remote solution. Bharti Airtel CEO (DTH & Media) Shashi Arora also notes that Airtel Digital TV’s smart card will support direct signal reception from the dish antenna, due to which there is a lower signal loss between the set-top-box and the television.

These televisions will be available across Samsung’s flagship stores and offline multi-retail outlets at prices starting at Rs 44,900. As an introductory offer, Airtel is also offering four months of free Airtel Digital TV subscription for new iDTV customers.


Airtel & Samsung tie-up to launch TVs with built-in Airtel Digital TV smart cards - MediaNama
 
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