Epic launches with 1.2 GVMs

[IndianMascot]

Epic, the segmented Hindi entertainment channel which launched on 19 November, managed to clock just 1.2 GVMs (gross television viewership in million) in its three-and-a-half-day run.

Here is how the Hindi GECs performed:

• Star Plus remained at the top with 631 GVMs, down from 658 GVMs in the trailing week.
• Colors was at No. 2 with 482 GVMs, marginally lower than the earlier week’s 483 GVMs.
• Zee TV was No. 3 with 433 GVMs, up from 419 GVMs.
• Life OK was 4th with 326 GVMs, up from 313 GVMs.
• SAB was at No. 5 with 276 GVMs, down from 296.
• SET was at 6th with 207 GVMs, up from 190.
• Sony Pal was No.7 with 30 GVMs, marginally lower than the previous week’s 32.
• Zindagi was at No. 8 with 30 GVMs, higher than last week’s 29.
• Sahara One was at No 9 with 10 GVMs compared to 9 in the previous week.
• Epic launched with 1.2 GVMs.

Ratings highlights: Epic launches with 1.2 GVMs | TelevisionPost.com

 

[timkamat]

Good achievement indeed.And with their current line up of shows they're watchable....though only a niche audience will like it

 

[DashMajor]

I think they're still behind compare to Big Magic and DD National.

 

[timkamat]

I think they're still behind compare to Big Magic and DD National.

How can you compare such channels to the regular off the mill GECs? They cater to a specific audience and they won't reach the kind of ratings you're expecting.

 

[DashMajor]

How can you compare such channels to the regular off the mill GECs? They cater to a specific audience and they won't reach the kind of ratings you're expecting.

Even Zindagi having different audience.

 

[timkamat]

Even Zindagi having different audience.

Zindagi is a regular GEC Bro with foreign content currently Pakistani.Epic airs such shows that may not interest at least 80% of viewers.Same goes for channels like Discovery science , food food and Khana Khazana.
Watch it Bro if you get an opportunity to and you'll come to know the difference .

 

[Veer]

This is the same time (2014) which happens in 2008-09
many hindi GEC were launched Zee Next, 9X, Real, Imagine, Colors ...

other than Colors all are failure.. I think Imagine was getting rating better compare to SAHARA ONE but was shut-down..

Now picture will be next 1-1.5 year which channel make their position
Zindagi, Sony Pal, EPIC, and upcoming &TV

 

[timkamat]

Sony Pal is generating less interest in spite of being labelled as women centric channel

 

[IndianMascot]

still women aren't watching it

 

[DashMajor]

COLORS was hitted for its World Television Premiere, Bal Vivaah serial then Khatro Ke Khiladi and all that.]

Imagine was not a flop channel specially because of Swaymbar Season. Infact many actor and director was criticize when Time Warner decides to shutdowns it despite of having TRP.