When Life OK was born on 18
December 2011,the network decided that the differentiating factor for the channel will be that it will not
fall prey to the regular saas-bahu soaps.
Reason is it didn’t want to divide the family but wanted to entertain the entire family and wanted to go beyond entertainment and into social media messaging.
It began with shows like Saubhagyavati Bhava and Mahadev which struck a right chord with the audiences. And since then there has been no stopping
for the channel which has given hits after hits with its crime properties like Shapath and Savdhaan India.
The channel even experimented with reality shows - Hunarbaaz, Laugh India
Laugh, Welcome and The Bachelorette all of which couldn't make any mark.
After a successful 2014, it is going to be an eventful 2015 for the channel as it gears up for a revamp. As per sources, the revamp will happen early next year, between January and March.
Indian Television Dot Com | Life OK turns 3; sets for a revamp early next year
December 2011,the network decided that the differentiating factor for the channel will be that it will not
fall prey to the regular saas-bahu soaps.
Reason is it didn’t want to divide the family but wanted to entertain the entire family and wanted to go beyond entertainment and into social media messaging.
It began with shows like Saubhagyavati Bhava and Mahadev which struck a right chord with the audiences. And since then there has been no stopping
for the channel which has given hits after hits with its crime properties like Shapath and Savdhaan India.
The channel even experimented with reality shows - Hunarbaaz, Laugh India
Laugh, Welcome and The Bachelorette all of which couldn't make any mark.
After a successful 2014, it is going to be an eventful 2015 for the channel as it gears up for a revamp. As per sources, the revamp will happen early next year, between January and March.
Indian Television Dot Com | Life OK turns 3; sets for a revamp early next year
