Govt. plans no change in regulating advertisements on private television

[Deepu]

Even as a legal debate continues on the ad cap of 12 minutes to the hour, the Government feels the existing mechanism available in the Information and Broadcasting Ministry is ‘adequate’ to regulate advertisements on private TV channels

There is no proposal under consideration of the Government to amend Section 6 of the Cable Television Networks (Regulation) Act 1995 in this regard, Ministry sources told indiantelevision.com.

While replying to a question during the last Parliament session, Minister of State for I&B Rajyavardhan Singh Rathore had said no study had been brought to the notice of the Ministry with regard to the efficacy of self-regulation vis-a-vis legislative regulation.

However, advertisements telecast by private satellite TV channels are regulated under the provisions of Advertising Code as contained in the Cable Television Network Rules, 1994 framed under the Cable Television Networks (Regulation) Act, 1995.

Indian Television Dot Com | Govt. plans no change in regulating advertisements on private television

 

[DashMajor]

Some relief from Sandhi Sudha and Hanuman Chalisha Locket ad.

 

[NinadG]

For FTA channels its good....but for pay channels even 12 mins is way above......
There should be clear distinction for this, between pay & FTA channels like other countries.

 

[Deepu]

Some relief from Sandhi Sudha and Hanuman Chalisha Locket ad.

And the worst part is, the movie channels put Hanuman Chalisha ads for around 10-15 mins in middle of the movie

 

[NinadG]

Thats bad....I used to watch B4U movies where these type of ads completely ruin the exp......

 

[Technoglitch]

And the worst part is, the movie channels put Hanuman Chalisha ads for around 10-15 mins in middle of the movie

you wouldnt believe that i was watching a movie on UTV movies and 20 mins before the climax, telebrands was shown for half an hour.

 

[IndianMascot]

you wouldnt believe that i was watching a movie on UTV movies and 20 mins before the climax, telebrands was shown for half an hour.

Even i have had such experience. Movie was about to end in next 10-15 minutes and telebrands started and it was 12:00 in midnight.

Now who the hell will wake up another half an hour in midnight to watch the ads and after that the remaining movie

 

[DashMajor]

you wouldnt believe that i was watching a movie on UTV movies and 20 mins before the climax, telebrands was shown for half an hour.

UTV Movies is a father of Ads wonder how they manage to air movies for so long. 4 to 5 Movies in 24 Hours and soch mat siti maar

 

[Technoglitch]

the reason at times i watch utv movies is because they air the movie in 16:9 ratio which is good in flat screen tvs.

 

[Sanjeev]

Why only UTV Movies also look at B4U Movies they constantly show hanuman chalisa for so long